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TOKENIZE VISUAL CONTENT COPYRIGHTS MANAGEMENT

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02

Global Stock Images Market

We address the Global Stock Images Market which includes photos, illustrations, videos and other digital visual content. Estimated market size is $3.5-6 bln for the end of 2016 and according to forecasts it is going to grow up to $10+ bln by 2022.

Content
providers
Stock
agencies
Content
Royalties
Content
consumers
Licenses
Payments

Problems

Copyrights Are Hardly Protected

No universal source of copyright proof, no authenticity guarantees, no licensing history, no protection from lawsuits. Each agency has its own isolated and non-transparent database.

Enormous transaction costs

Up to 70% of each license payment goes to intermediaries dominating the market. Consumers and content providers (authors) suffer.

Content management is a mess

Content owner has to manage his portfolio on many marketplaces and try to protect his copyright separately on each of them.

Solution

IPStock will change the game
Copyrights
Registry on
blockchain
License
management with smart-contracts
P2P low
transaction
costs

Not just another marketplace

IPStock orchestrates a blockchain registry of visual digital content copyrights and provides a platform for its management by smart-contracts (smart-licenses)

Blockchain
ecosystem

Content Buyers
New role
new asset class
Buyers

Will be able to purchase copyrights from the original authors buying out cash flows generated by visual digital assets licensing using the platform.

A new role
Content Providers
more royalties
Providers

Will earn more money, protect their copyrights, manage the whole portfolio with one cloud solution, and work with exclusive rights managed licenses.

Stock Agencies
better products
Agencies

Will save time and money on building content database and focus on creating great products for their customers. Lower market entrance cost, higher competition, risk-free, safe and transparent fast growing market.

Content Consumers
more transparency
Consumers

Will get one authenticity-proven and cost efficient access to both non-exclusive and exclusive content with transparent history and flexible options.

IPSTOCK
copyrights registrar
IPStock

Our platform democratizes the market, releases it from intermediaries dominance and make it risk-free and transparent, which in turn leads to development and barrier-free growth of the market.

03

Achievements

2013
Macrovector
and big data
The most successful vector images portfolio in the world, according to m-rank.net and the sales statistics of Shutterstock has been built using scientific approach and Big Data technologies.
successful
launch
2015
MICROSTOCK SECURITISATION
COMPANY S.A.
Investment advisor to Luxembourg Fund: high-performing securitized digital assets portfolio generating constant cash flow has been created using the visual content evaluation and selection technology.
successful
launch
2016
Cloud service IPSTOCK.COM
The world leading cloud service for photographers and creative artists has been launched. As of the end of 2017, the service is used by over 5,000 authors, who upload over 100,000 unique images every month.
successful
launch
2017
Marketplace VECTORPLACE.COM
The marketplace agency with an access to premium illustrations with royalty-free licenses and an exclusive opportunity to customize the images has been launched. As of the end of 2017, the marketplace has over 20,000 high-end high-quality items available for licensing.
successful
launch

Roadmap

1H.2018

BLOCKCHAIN REGISTRY

Visual digital content registry on blockchain based on the existing service ipstock.com

Go Live!

2H.2018

SMART-LICENSE’S MARKETPLACE

Licenses management with smart-contracts based on the existing marketplace vectorplace.com

Go Live!

2H.2019

COPYRIGHTS EXCHANGE

The exchange platform to trade the copyrights for digital visual content (unprecedented for the market)

Go Live!

1H.2020

NEW AGENCIES AND AR/VR CONTENT

The service to connect any existing agencies to the blockchain registry to be able to participate within the system

Go Live!
04

Key Technologies

Big Data

Processing millions of IP objects with hundreds of different attribute to provide full scale analysis for the users

Computer Vision

Protection against copyrights violation and authenticity confirmation

Blockchain

Distributed registry to protect and confirm rights of IP owners

Smart contracts

To verify if the terms of transaction of IP rights are fulfilled (exclusive sale, RF, RM, etc.)
05

Introducing the ipstock token

IPSTOCK platform will be using IPS which is the utility token exclusively used to pay platform’s transactional & service fees. Tokens are used as a mean of exchange in copyright smart-licenses.


More content brings more choices and product opportunities for consumers, buyers and agencies, which means overall positive network effect.


The more transactions they generate, the more commissions in the system, and the more the IPS Token demand increases.

CONTENT & TRANSACTIONS
VOLUME GROWTH
VR / AR
Footages / Video
Photo / Illustrations
90 mil
transactions
2020
25 mil
transactions
2019
5 mil
transactions
2018
2017
25%
Product Development
7.5%
Marketing:
product promotion
2.5%
Basic non-production admin costs
12.5%
Marketing:
accelerated growth
2.5%
Additional
non-production admin costs
50%
Content
Acquisition
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Token sale & presale terms

General Terms

IPS token cost 1 IPS = 0.00125 ETH or equivalent
Target IPS token sale amount Softcap: 9,000 ETH or equivalent
Hardcap: 37,500 ETH or equivalent
Accepted cryptocurrencies Ethereum (ETH), Bitcoin (BTC), Bitcoin Cash (BCH), Dash (DASH), Litecoin (LTC), Monero (XMR), LA Token (LA)
Standard ERC-20

60,000,000 IPS

Maximum number of issued IPS tokens

30,000,000 IPS

IPS tokens available for sale

Presale

Presale start date December 1st, 2017
Presale end date February 28th, 2018
Tokens available Up to 10,000,000 IPS
Presale discount Up to 30% of IPS cost

Token Sale

Token sale start date March 1st, 2018
Token sale end date April 30th, 2018
Tokens available Up to 30,000,000 IPS
(incl. presale)
07

Distribution of funds

  • Product Development
  • Marketing: product promotion
  • Basic non-production admin costs
  • Marketing: accelerated growth
  • Additional non-production admin costs
  • Content Acquisition
08

Team

Yuri
Emelin

Co-Founder & CEO

in
CEO and Co-Founder of the company with focus on finance, investment and IR. He has an extensive work experience with stock market, private equity and venture investments. Previously he worked in Fleming Family & Partners, Russian Nanotechnologies Corporation (RUSNANO) and Renaissance Capital. Yuri graduated with honors from the Law Faculty and did postgraduate research in Saint Petersburg State University of Aerospace Instrumentation, Russia.
Sergei
Prokofev

CFO

in
Sergei (MBA) is CFO of the company. He has extensive experience in finance in companies of different sectors for more than 14 years. Previously, he worked in a large transport company with mass operations and more than 5000 employees.
Alexander
Kvashin

Art Director, Product Lead

in
Alexander joined the company in early 2016 and acts as the Product Lead for IPStock.com and Vectorplace.com. He is an expert in digital art with more than 10 years of experience. Prize-winner of innovative design competitions Goldensite (RUS), Awwwards, CSSreel.
Anna
Matyukhina

Content & Product Manager

in
Anna joined the team in 2014 and is responsible for interacting with all stock agencies on visual content management. From 2015, as Product Manager, she participates in the development of IPStock.com service, defining the functionality of key features and its priorities.
Askold
Romanov

Co-Founder & CPO/CTO

in
CPO/CTO and Co-Founder of the company with focus on product, technology and operations. He is an open minded entrepreneur, a seasoned director and an IT-professional with more than 15 years of overall experience. Prior to the company foundation he has held senior positions in Accenture and PWC. Holds Masters of Science in Applied Mathematics and Software Engineering from Lomonosov Moscow State University, Russia.
Anton
Antipov

Data-scientist, Software Engineer

in
Anton is a professional Data-Scientist and Software Engineer with more than 15 years of overall experience. Since joining the project in 2013 he has systematically applied data-driven approach to optimize product development and reduce costs.
Bogdana
Fesina

Marketing & Communications

in
Bogdana (MBA) joined the team in early 2016 as Marketing Director and responsible for project’s go-to-market strategy for IPStock.com and Vectorplace.com brands. She has over 15 years of B2B and B2C marketing expertise for a variety of IT and consulting firms.
Alex
Belenkiy

Co-Founder & Legal Director

in
Alex (LL.M, MBA) is Legal Director and Co-Founder of the company responsible for legal, regulatory and compliance matters. Alex is an expert with 10+ years of experience in various international groups (IKEA, HSBC, InBev, Standard Bank of London and Renaissance Capital).
Irina
Eremenko

Team Leader, IT Architect

in
Irina Eremenko is Developer Team Lead and acts as IT Architect / Full Stack Developer for IPStock.com and Vectorplace.com projects from the end of 2015. She is an expert in the field of multicomponent heavy-load cloud services and SPA with more than 7 years of experience.
Ivan
Rusyn

Art Director

in
Ivan (Ph.D) has joined the team in 2013 as a CGI Artist and has grown to the level of the Art Director by 2014. With more than 15 years of teaching experience, fluency in graphic design, motion graphics and video editing now he leads the team of more than 20 vector/3d artists.
09

Advisers

Valentin
Preobrazhenskiy

Blockchain & tokenization

in
As current CEO and founder of LAToken, the first platform for asset tokenization, Valentin joins our advisory board with vast experience and knowledge in start-ups and in financial industry. Having studied at respected institutes Harvard and Stanford, Valentin went on to build his career working at IHS, CERA, VTB and Sberbank. He also fulfilled a successful role as equity portfolio manager at both Avega Capital and Marcuard Spectrum.
Igor
Livant

Structuring & fundraising

in
Igor’s career spans over 17 years in financial services and consulting. He has worked as an Executive Director at Goldman Sachs, an Associate Principal at McKinsey & Company, ran his own consulting firm and now works as VP for Investments at TELF AG, a commodity trading firm. Igor is also adviser to Walimai, the company that successfully conducted ICO of tokens in Nov 2017. His extensive has given him advanced practical knowledge of financial management, capital rexperience aising, management consulting, and mergers & acquisitions.
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