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Ecosystem for visual digital assets

IPStock uses a disruptive blockchain technology to create ecosystem for Visual Digital Content Assets management, licensing and trading

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01

Visual digital Assets Behind Everything

Looking for a clipart for a presentation, an icon for a site or a photo for a post on your blog? Every day, you're using the Global Stock Images market.

02

Problems

Copyrights Are Hardly Protected

No universal source of copyright proof, no authenticity guarantees, no licensing history, no protection from lawsuits.

Enormous transaction costs

Up to 70% of each license payment goes to intermediaries dominating the market. Consumers and content providers (authors) suffer.

Content management is a mess

Content owner has to manage his portfolio on many marketplaces, exclusive license sales are not available.

Solution

IPStock will change the game
Copyrights
Registry on
blockchain
License
management with smart-contracts
P2P low
transaction
costs

Not just another marketplace

Blockchain
ecosystem

Ecosystem
Content Buyers
New role
new asset class
Buyers

Will be able to purchase copyrights from the original authors buying out cash flows generated by visual digital assets licensing using the platform.

A new role
Content Consumers
more transparency
Consumers

Will get one authenticity-proven and cost efficient access to both non-exclusive and exclusive content with transparent history and flexible options.

Stock Agencies
better products
Agencies

Will save time and money on building content database and focus on creating great products for their customers. Lower market entrance cost, higher competition, risk-free, safe and transparent fast growing market.

Content Providers
more royalties
Providers

Will earn more money, protect their copyrights, manage the whole portfolio with one cloud solution, and work with exclusive rights managed licenses.

IPSTOCK
copyrights registrar
IPStock

Our platform democratizes the market, releases it from intermediaries dominance and make it risk-free and transparent, which in turn leads to development and barrier-free growth of the market.

03

Beyond stock images market

Adding licenses for exclusive content, new types of digital media assets, as well as proactive automatic copyright protection, will increase the size of the addressable market to $100 bln per year.

Disks graph Disks graph mob
Non-exclusive stock content
+5$
bln

Transparent market with the same rules for all players

Exclusive content
+10$
bln

Capability to work with exclusive content via smart-licenses

Adding new content types
+30$
bln

AR/VR and other types of digital visual content, will be licensed via the platform

AUTONOMUS COPYRIGHT ENFORCEMENT
x10

Bots will be able to clean internet from non-licensed content. Today there are 9 copyrights stolen for each 1 licensed

04

Achievements

2013
Macrovector
and big data
The most successful vector images portfolio in the world, according to m-rank.net and the sales statistics of Shutterstock has been built using scientific approach and Big Data technologies.
successful
launch
2015
MICROSTOCK SECURITISATION
COMPANY S.A.
Investment advisor to Luxembourg Fund: high-performing securitized digital assets portfolio generating constant cash flow has been created using the visual content evaluation and selection technology.
successful
launch
2016
Cloud service IPSTOCK.COM
The world leading cloud service for photographers and creative artists has been launched. As of the end of 2017, the service is used by over 5,000 authors, who upload over 100,000 unique images every month.
successful
launch
2017
Marketplace VECTORPLACE.COM
The marketplace agency with an access to premium illustrations with royalty-free licenses and an exclusive opportunity to customize the images has been launched. As of the end of 2017, the marketplace has over 20,000 high-end high-quality items available for licensing.
successful
launch

Roadmap

Ill1

1H.2018

BLOCKCHAIN REGISTRY

Visual digital content registry on blockchain based on the existing service ipstock.com

Go Live!
Ill2

2H.2018

SMART-LICENSE’S MARKETPLACE

Licenses management with smart-contracts based on the existing marketplace vectorplace.com

Go Live!
Ill3

2H.2019

COPYRIGHTS EXCHANGE

The exchange platform to trade the copyrights for digital visual content (unprecedented for the market)

Go Live!
Ill4

1H.2020

NEW AGENCIES AND AR/VR CONTENT

The service to connect any existing agencies to the blockchain registry to be able to participate within the system

Go Live!
05

Key Technologies

Big Data

Processing millions of IP objects with hundreds of different attribute to provide full scale analysis for the users

Computer Vision

Protection against copyrights violation and authenticity confirmation

Blockchain

Distributed registry to protect and confirm rights of IP owners

Smart contracts

To verify if the terms of transaction of IP rights are fulfilled (exclusive sale, RF, RM, etc.)
06

IPS tokenomics Concept

More content means more transactions and higher ips token demand

IPS Tokens is the utility token exclusively used to pay IPStock ecosystem’s transactional & service fees. All transactions within the system will be made only in IPS.

Token graph
VR / AR
Footages / Video
Photo / Illustrations
2017
2018
2019
2020
5 mln
transactions
25 mln
transactions
90 mln
transactions
Money
07

Token sale &
presale terms

General Terms

IPS token cost 1 IPS = 0.00125 ETH or equivalent
Target IPS token sale amount Softcap: 9,000 ETH or equivalent
Hardcap: 37,500 ETH or equivalent
Accepted
cryptocurrencies
Ethereum (ETH), Bitcoin (BTC), Bitcoin Cash (BCH), LAToken (LA), fiat money
Standard ERC-20

60,000,000 IPS

Maximum number of IPS tokens

30,000,000 IPS

IPS tokens available for sale

Token Sale Dates

Private presale Jan 1st — Feb 28th, 2018
Discount up to 30%
Whitelist formation Mar 1st — Mar 31st, 2018
Public sale Apr 1st — Apr 30th, 2018
Money Circle
25%
Product Development
1 1 gray
7.5%
Marketing:
product promotion
2 2 gray
2.5%
Basic non-production admin costs
3 3 gray
12.5%
Marketing:
accelerated growth
4 4 gray
2.5%
Additional
non-production admin costs
5 5 gray
50%
Content
Acquisition
6 6 gray
08

Distribution of funds

Diagram mob
  • Product Development
  • Marketing: product promotion
  • Basic non-production admin costs
  • Marketing: accelerated growth
  • Additional non-production admin costs
  • Content Acquisition
09

Team

Artboard2
Yuri
Emelin

Co-Founder & CEO

in
CEO and Co-Founder of the company with focus on finance, investment and IR. He has an extensive work experience with stock market, private equity and venture investments. Previously he worked in Fleming Family & Partners, Russian Nanotechnologies Corporation (RUSNANO) and Renaissance Capital. Yuri graduated with honors from the Law Faculty and did postgraduate research in Saint Petersburg State University of Aerospace Instrumentation, Russia.
Artboard1
Askold
Romanov

Co-Founder & CPO/CTO

in
CPO/CTO and Co-Founder of the company with focus on product, technology and operations. He is an open minded entrepreneur, a seasoned director and an IT-professional with more than 15 years of overall experience. Prior to the company foundation he has held senior positions in Accenture and PWC. Holds Masters of Science in Applied Mathematics and Software Engineering from Lomonosov Moscow State University, Russia.
Artboard10
Alex
Belenkiy

Co-Founder & Legal Director

in
Alex (LL.M, MBA) is Legal Director and Co-Founder of the company responsible for legal, regulatory and compliance matters. Alex is an expert with 10+ years of experience in various international groups (IKEA, HSBC, InBev, Standard Bank of London and Renaissance Capital).
Artboard14
Sergei
Prokofev

CFO

in
Sergei (MBA) is CFO of the company. He has extensive experience in finance in companies of different sectors for more than 14 years. Previously, he worked in a large transport company with mass operations and more than 5000 employees.
Artboard6
Anton
Antipov

Data-scientist, Software Engineer

in
Anton is a professional Data-Scientist and Software Engineer with more than 15 years of overall experience. Since joining the project in 2013 he has systematically applied data-driven approach to optimize product development and reduce costs.
Artboard5
Irina
Eremenko

Team Leader, IT Architect

in
Irina Eremenko is Developer Team Lead and acts as IT Architect / Full Stack Developer for IPStock.com and Vectorplace.com projects from the end of 2015. She is an expert in the field of multicomponent heavy-load cloud services and SPA with more than 7 years of experience.
Artboard8
Alexander
Kvashin

Art Director, Product Lead

in
Alexander joined the company in early 2016 and acts as the Product Lead for IPStock.com and Vectorplace.com. He is an expert in digital art with more than 10 years of experience. Prize-winner of innovative design competitions Goldensite (RUS), Awwwards, CSSreel.
Artboard4
Bogdana
Fesina

Marketing & Communications

in
Bogdana (MBA) joined the team in early 2016 as Marketing Director and responsible for project’s go-to-market strategy for IPStock.com and Vectorplace.com brands. She has over 15 years of B2B and B2C marketing expertise for a variety of IT and consulting firms.
Artboard9
Ivan
Rusyn

Art Director

in
Ivan (Ph.D) has joined the team in 2013 as a CGI Artist and has grown to the level of the Art Director by 2014. With more than 15 years of teaching experience, fluency in graphic design, motion graphics and video editing now he leads the team of more than 20 vector/3d artists.
Artboard7
Anna
Matyukhina

Content & Product Manager

in
Anna joined the team in 2014 and is responsible for interacting with all stock agencies on visual content management. From 2015, as Product Manager, she participates in the development of IPStock.com service, defining the functionality of key features and its priorities.
10

Advisers

Teare
Keith
Teare

Business development

in
Keith Teare is the Executive Chairman at Accelerated Digital Ventures, a UK based venture company managing $200m. He was an advisor to the successful ICOs of ICOBox and Crypterium. Previously Keith was co-founder at TechCrunch and he co-founded Europe’s first consumer internet service provider - EasyNet. He lives in Palo Alto, California.
Artboard15
Valentin
Preobrazhenskiy

Blockchain & tokenization

in
As current CEO and founder of LAToken, the first platform for asset tokenization, Valentin joins our advisory board with vast experience and knowledge in start-ups and in financial industry. Having studied at respected institutes Harvard and Stanford, Valentin went on to build his career working at IHS, CERA, VTB and Sberbank. He also fulfilled a successful role as equity portfolio manager at both Avega Capital and Marcuard Spectrum.
Mark
Mark
Gosnell

Business development & content acquisition

in
Mark is an accomplished sales and marketing leader with more than 20 years experience across a multitude of vertical industries, including retail, banking, telecommunications and media. While at Getty Images, the largest stock image agency globally, he establish new revenue streams in Europe in broadcast, led sponsor activation and marketing activities for three Olympic games. He launched Infocus by Getty Images, a content platform that brought to life the stories and people behind the photos, and Getty Images Competition platform that provide rinse and repeat competitions.
Artboard16
Igor
Livant

Structuring & fundraising

in
Igor’s career spans over 17 years in financial services and consulting. He has worked as an Executive Director at Goldman Sachs, an Associate Principal at McKinsey & Company, ran his own consulting firm and now works as VP for Investments at TELF AG. Igor is also adviser to Walimai, the company that successfully conducted Token Sale in November 2017.
12

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